#MashTag – the UK’s first Twitter-sourced beer. #PR #Clever #Thirsty
PR / Social Media

#MashTag – the UK’s first Twitter-sourced beer. #PR #Clever #Thirsty

Those loveable bad boys of brewing, BrewDog, have just launched the UK’s first Twitter-sourced beer: #MashTag This ’democratic brown ale’ was created after the brand’s Twitter followers, Facebook fans and blog readers voted on the individual elements that would come together to make the new brew; including the alcohol level, bitterness and style. Even the … Continue reading

The 30-second TV ad is dead! And in other news, Pope outed as Catholic.
Advertising / Experiential / PR

The 30-second TV ad is dead! And in other news, Pope outed as Catholic.

Trevor Beattie, advertising legend and partner at Beattie McGuinness Bungay, has just raised the collective blood pressure of the advertising industry by stating that the 30-second TV commercial is dead. No doubt The Ivy will see an upsurge of bookings as ad-agency bigwigs take their clients out for long, expensive lunches to reassure them that … Continue reading

Moonwalking all the way to the knacker’s yard.
Advertising / Experiential / Mobile / PR / Social Media

Moonwalking all the way to the knacker’s yard.

Weiden + Kennedy’s latest ad for network provider Three has just been released. It features a pony moonwalking to a Fleetwood Mac track. And finishes on the slogan ‘keep on internetting’. What a waste of a great opportunity. Let me explain. The topline strategy is sound – let’s celebrate the mad, crazy, weird, outrageous stuff … Continue reading