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Why are PR agencies pooh-poohing creativity?
Creativity / PR

Why are PR agencies pooh-poohing creativity?

The ever excellent Holmes Report website has just published its latest survey into ‘Creativity in PR’. It makes for fairly dismal reading. This year’s survey was published under the headline: “Despite the obvious importance of creativity in PR, firms continue to underwhelm when clients actually rate their creative capabilities.” That’s bad. But it gets worse. … Continue reading

#MashTag – the UK’s first Twitter-sourced beer. #PR #Clever #Thirsty
PR / Social Media

#MashTag – the UK’s first Twitter-sourced beer. #PR #Clever #Thirsty

Those loveable bad boys of brewing, BrewDog, have just launched the UK’s first Twitter-sourced beer: #MashTag This ’democratic brown ale’ was created after the brand’s Twitter followers, Facebook fans and blog readers voted on the individual elements that would come together to make the new brew; including the alcohol level, bitterness and style. Even the … Continue reading