The experiential to end all experientials
Art happening / Experiential / PR / Social Media

The experiential to end all experientials

As far as creative briefs go, it couldn’t have been tougher: Engage people and get them thinking about the 100th anniversary of the first day of the Battle of the Somme – the British Army’s bloodiest ever day – 60,000 casualties, including 20,000 dead. So, not the fluffiest of subjects. And your target audience? Everyone. … Continue reading

#MashTag – the UK’s first Twitter-sourced beer. #PR #Clever #Thirsty
PR / Social Media

#MashTag – the UK’s first Twitter-sourced beer. #PR #Clever #Thirsty

Those loveable bad boys of brewing, BrewDog, have just launched the UK’s first Twitter-sourced beer: #MashTag This ’democratic brown ale’ was created after the brand’s Twitter followers, Facebook fans and blog readers voted on the individual elements that would come together to make the new brew; including the alcohol level, bitterness and style. Even the … Continue reading

Moonwalking all the way to the knacker’s yard.
Advertising / Experiential / Mobile / PR / Social Media

Moonwalking all the way to the knacker’s yard.

Weiden + Kennedy’s latest ad for network provider Three has just been released. It features a pony moonwalking to a Fleetwood Mac track. And finishes on the slogan ‘keep on internetting’. What a waste of a great opportunity. Let me explain. The topline strategy is sound – let’s celebrate the mad, crazy, weird, outrageous stuff … Continue reading

Twignature. Right for social media. Wrong for Amnesty?
Digital / Social Media

Twignature. Right for social media. Wrong for Amnesty?

Twignatures is a new social media campaign created for Amnesty International by Aussie agency BMF Melbourne. The idea is genius. By simply Retweeting a message from Amnesty International, your Twitter name is instantly converted to a digital signature on an online petition. This is your Twignature. “Harnessing the power of social media, Twignature allows support … Continue reading