The experiential to end all experientials
Art happening / Experiential / PR / Social Media

The experiential to end all experientials

As far as creative briefs go, it couldn’t have been tougher: Engage people and get them thinking about the 100th anniversary of the first day of the Battle of the Somme – the British Army’s bloodiest ever day – 60,000 casualties, including 20,000 dead. So, not the fluffiest of subjects. And your target audience? Everyone. … Continue reading

Why are PR agencies pooh-poohing creativity?
Creativity / PR

Why are PR agencies pooh-poohing creativity?

The ever excellent Holmes Report website has just published its latest survey into ‘Creativity in PR’. It makes for fairly dismal reading. This year’s survey was published under the headline: “Despite the obvious importance of creativity in PR, firms continue to underwhelm when clients actually rate their creative capabilities.” That’s bad. But it gets worse. … Continue reading