Digital Agency of the Year creates turkey of the year.
Advertising / Digital

Digital Agency of the Year creates turkey of the year.

First off, hearty congratulations to LBi for being crowned Marketing Magazine’s Digital Agency of the Year 2012. It’s a great achievement. Be under no illusion, this is a tough award to win – there’s serious competition out there.  It requires agencies to have performed outstandingly in terms of creative output and new business wins. So … Continue reading

Twignature. Right for social media. Wrong for Amnesty?
Digital / Social Media

Twignature. Right for social media. Wrong for Amnesty?

Twignatures is a new social media campaign created for Amnesty International by Aussie agency BMF Melbourne. The idea is genius. By simply Retweeting a message from Amnesty International, your Twitter name is instantly converted to a digital signature on an online petition. This is your Twignature. “Harnessing the power of social media, Twignature allows support … Continue reading