Why are PR agencies pooh-poohing creativity?
Creativity / PR

Why are PR agencies pooh-poohing creativity?

The ever excellent Holmes Report website has just published its latest survey into ‘Creativity in PR’. It makes for fairly dismal reading. This year’s survey was published under the headline: “Despite the obvious importance of creativity in PR, firms continue to underwhelm when clients actually rate their creative capabilities.” That’s bad. But it gets worse. … Continue reading