The 30-second TV ad is dead! And in other news, Pope outed as Catholic.
Advertising / Experiential / PR

The 30-second TV ad is dead! And in other news, Pope outed as Catholic.

Trevor Beattie, advertising legend and partner at Beattie McGuinness Bungay, has just raised the collective blood pressure of the advertising industry by stating that the 30-second TV commercial is dead. No doubt The Ivy will see an upsurge of bookings as ad-agency bigwigs take their clients out for long, expensive lunches to reassure them that … Continue reading

Moonwalking all the way to the knacker’s yard.
Advertising / Experiential / Mobile / PR / Social Media

Moonwalking all the way to the knacker’s yard.

Weiden + Kennedy’s latest ad for network provider Three has just been released. It features a pony moonwalking to a Fleetwood Mac track. And finishes on the slogan ‘keep on internetting’. What a waste of a great opportunity. Let me explain. The topline strategy is sound – let’s celebrate the mad, crazy, weird, outrageous stuff … Continue reading