Twignature. Right for social media. Wrong for Amnesty?
Digital / Social Media

Twignature. Right for social media. Wrong for Amnesty?

Twignatures is a new social media campaign created for Amnesty International by Aussie agency BMF Melbourne. The idea is genius. By simply Retweeting a message from Amnesty International, your Twitter name is instantly converted to a digital signature on an online petition. This is your Twignature. “Harnessing the power of social media, Twignature allows support … Continue reading

The humble Sandwich Board. A creative opportunity in a post-digital age.
Advertising / Experiential

The humble Sandwich Board. A creative opportunity in a post-digital age.

I believe that the humble sandwich board is one of the most under used creative marketing opportunities available. To most people the words ‘sandwich board’ makes them think of annoying, trippy-up wooden things that advertise Happy Hour outside their local pub. And they’d be right. But let’s face it, there’s LOTS of poorly conceived, badly … Continue reading